Protecting the environment, honoring the worst in greenwashing

Challenge

Clean Creatives and Fossil Free Media needed a production partner to create the F-list awards, a virtual awards honoring the "best" in greenwashing for major brands and agencies.

Insight

A creative approach to an urgent issue can draw audiences and awards.

Solution

Grey Horse coordinated talent, tech, digital assets, messaging and public relations, and created a social ad campaign mocking “For Your Consideration” awards season ad submissions that made AdWeek's Ad of the Week newsletter. The show won two Shorty Awards and was featured as a Fast Company World Changing Idea.

Services

Event Production

Digital Strategy

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