John Hopkins professor and legal historian Martha S. Jones needed the right promotion for her new book, a groundbreaking history of Black women’s pursuit of political power – and she wanted to highlight Black women voters, suffragettes, and activists.
The right political moment can make a historical story take on new relevance.
The events team booked a packed launch book tour, from a special VIP party to bookstore appearances to reddit AMAs – but the biggest leverage came from the media strategy that put Martha on WNYC and NPR to discuss voting and politics in 2020.
