#FreeBritney

This is why you know the word conservatorship.

Challenge

Britney Spears’ final conservatorship court date was on the horizon, and the #FreeBritney activists wanted to affirm and create a new road for their movement.

Insight

Some jobs receive the ultimate compliment: Britney Spears herself was involved.

Solution

Grey Horse designed, produced, managed, and coordinated a private event, the Free Britney Symposium, for lawmakers, the legal community, and select media attendees, where the #FreeBritney activists were able to state that they were going to continue working against conservatorships for all victims.

Services

Crisis Comms
Event Production

More  Case Studies

Melissa Mills

The legacy of Roe vs. Wade

UNICEF Content Launches

Getting viewers for an original series empowering viewers to help take action against child marriage.

Google News and Chalkbeat

The art of creating buzz

Morgan Stickney

Morgan Stickney, a gold medal Paralympian, had an incredible story, and it was time to shape it for a growing audience.

Feminist Fight Club

New York Times gender editor Jessica Bennett threw a “feminist wedding” for her first book.

AARP

The art of creating buzz