#FreeBritney

This is why you know the word conservatorship.

Challenge

Britney Spears’ final conservatorship court date was on the horizon, and the #FreeBritney activists wanted to affirm and create a new road for their movement.

Insight

Some jobs receive the ultimate compliment: Britney Spears herself was involved.

Solution

Grey Horse designed, produced, managed, and coordinated a private event, the Free Britney Symposium, for lawmakers, the legal community, and select media attendees, where the #FreeBritney activists were able to state that they were going to continue working against conservatorships for all victims.

Services

Crisis Comms
Event Production

More  Case Studies

Yes We Mustard

With Grey Horse’s influence, comedian and writer Ginny Hogan parlayed her fiction podcast debut, Yes We Mustard, into raising her profile amongst industry tastemakers.

Charleston: Waste, Water, and the Coming Storm

Building a social media campaign for an academic author’s book exploring urgent public policy.

REMOTE

To promote this unique film made during the pandemic, and funded by museum commissions, Grey Horse worked to shape the discussion around its premieres.

Chosen Family Law Center

When the pandemic canceled the fundraiser for this LGBTQIA+ legal aid firm, Grey Horse took the party online, creating a virtual event and campaign that exceeded their fundraising goals.

MIT Technology Review

A 120-year-old magazine changes for this century

Gretchen Carlson

A high-profile example of the #metoo movement