Plan C

In a post-Dobbs world, empowering a digital campaign to keep women informed about options for their reproductive rights.

Challenge

A digital campaign informing users about reproductive rights options, Plan C was overwhelmed with interest and partnerships after Dobbs fell.

Insight

The most effective media campaign requires expert guidance.

Solution

Grey Horse identified the key messaging points for Plan C, so that they could reach the communities that needed it most – and then focused on triaging their press requests, and the campaign eventually reached 15b press impressions.

Services

Press
Audience Engagement
Media Consulting
No items found.

More  Case Studies

The Caesar’s Palace Coup

Creating the next financial “it” book.

United Nations

Creating audience engagement for an esteemed international organization

Feminist Fight Club

New York Times gender editor Jessica Bennett threw a “feminist wedding” for her first book.

Chosen Family Law Center

When the pandemic canceled the fundraiser for this LGBTQIA+ legal aid firm, Grey Horse took the party online, creating a virtual event and campaign that exceeded their fundraising goals.

Amnesty International USA

Reviving the Media Awards to honor human rights reporting and a free press.

UNICEF Content Launches

Getting viewers for an original series empowering viewers to help take action against child marriage.