Plan C

In a post-Dobbs world, empowering a digital campaign to keep women informed about options for their reproductive rights.

Challenge

A digital campaign informing users about reproductive rights options, Plan C was overwhelmed with interest and partnerships after Dobbs fell.

Insight

The most effective media campaign requires expert guidance.

Solution

Grey Horse identified the key messaging points for Plan C, so that they could reach the communities that needed it most – and then focused on triaging their press requests, and the campaign eventually reached 15b press impressions.

Services

Press
Audience Engagement
Media Consulting
No items found.

More  Case Studies

Melissa Mills

The legacy of Roe vs. Wade

Wagyu Dinner

Showing off the best of Japan to New York City

Gretchen Carlson

A high-profile example of the #metoo movement

Soraya Chemaly: Rage Becomes Her: The Power of Women’s Anger

Spreading the word that anger can be a tool of personal and societal change.

The Threshold: Leading in the Age of AI

A book on AI is an opportunity to become a global leader in business consulting.

Family of Prominent Entrepreneur

A private family, a public death … what comes next?