Plan C

In a post-Dobbs world, empowering a digital campaign to keep women informed about options for their reproductive rights.

Challenge

A digital campaign informing users about reproductive rights options, Plan C was overwhelmed with interest and partnerships after Dobbs fell.

Insight

The most effective media campaign requires expert guidance.

Solution

Grey Horse identified the key messaging points for Plan C, so that they could reach the communities that needed it most – and then focused on triaging their press requests, and the campaign eventually reached 15b press impressions.

Services

Press
Audience Engagement
Media Consulting
No items found.

More  Case Studies

Soraya Chemaly: Rage Becomes Her: The Power of Women’s Anger

Spreading the word that anger can be a tool of personal and societal change.

Family of Prominent Entrepreneur

A private family, a public death … what comes next?

Plan C

In a post-Dobbs world, empowering a digital campaign to keep women informed about options for their reproductive rights.

TED Countdown

Convincing people who normally don’t care about climate change … to care

Feminist Fight Club

New York Times gender editor Jessica Bennett threw a “feminist wedding” for her first book.

Horse Girl

As a company named after our founder’s beloved horse, Grey Horse was well positioned to market this middle-grade book to fellow horse girls.