Convincing people who normally don’t care about climate change … to care

Challenge

TED Countdown needed to make a splash, with a live post-pandemic event on climate change in Edinburgh and its attendant livestream.

Insight

Influencers can bring along their audience to new topics, as long as they are prepared.

Solution

Digital engagement and livestream viewership spiked with Grey Horse’s strategic cultivation of influencers and utilizing the TED social accounts and paid social promotion. Thanks to Grey Horse’s strategy and implementation, TED added over 5,600 new newsletter subscribers, nearly 4,000 new Instagram followers, and drove tens of thousands of viewers to its livestream.

Services

Digital Strategy

Paid Social

Influencer Management

Audience Engagement

No items found.

More Case Studies

Plan C

In a post-Dobbs world, empowering a digital campaign to keep women informed about options for their reproductive rights.

Operation White Stork

A humanitarian charity needed to tell its story about their work during wartime.

Feminist Fight Club

New York Times gender editor Jessica Bennett threw a “feminist wedding” for her first book.

Horse Girl

As a company named after our founder’s beloved horse, Grey Horse was well positioned to market this middle-grade book to fellow horse girls.

Melissa Mills

The legacy of Roe vs. Wade

MIT Technology Review

A 120-year-old magazine changes for this century