Soraya Chemaly: Rage Becomes Her: The Power of Women’s Anger

Spreading the word that anger can be a tool of personal and societal change.


Progressive leader Soraya Chemaly wanted her first book to help women around the world embrace their anger.


Feminist theory works online, and a distinctly feminist perspective draws a passionate audience.


An aggressive digital campaign, with a social media calendar tailored to tour appearances, helped Sorarya’s book break out and gain coverage from dozens of publications. After a New York book launch and a TEDWomen talk, Soraya’s book hit the top of the Amazon charts.


Book Launch

More  Case Studies

Amnesty International USA

Reviving the Media Awards to honor human rights reporting and a free press.


The art of creating buzz

The Caesar’s Palace Coup

Creating the next financial “it” book.

Operation White Stork

A humanitarian charity needed to tell its story about their work during wartime.

The New City

Grey Horse produced the first New City conference for the interdisciplinary futurist organization 2020 Visions, curating three days of thinkers, innovators, and creators for an audience of 500+ virtual attendees

Gretchen Carlson

A high-profile example of the #metoo movement