Soraya Chemaly: Rage Becomes Her: The Power of Women’s Anger

Spreading the word that anger can be a tool of personal and societal change.

Challenge

Progressive leader Soraya Chemaly wanted her first book to help women around the world embrace their anger.

‍

Insight

Feminist theory works online, and a distinctly feminist perspective draws a passionate audience.

‍

Solution

An aggressive digital campaign, with a social media calendar tailored to tour appearances, helped Sorarya’s book break out and gain coverage from dozens of publications. After a New York book launch and a TEDWomen talk, Soraya’s book hit the top of the Amazon charts.

Services

Press
Book Launch
No items found.

More  Case Studies

Operation White Stork

A humanitarian charity needed to tell its story about their work during wartime.

Clean Creatives

Protecting the environment, honoring the worst in greenwashing

REMOTE

To promote this unique film made during the pandemic, and funded by museum commissions, Grey Horse worked to shape the discussion around its premieres.

AARP

The art of creating buzz

Soraya Chemaly: Rage Becomes Her: The Power of Women’s Anger

Spreading the word that anger can be a tool of personal and societal change.

Horse Girl

As a company named after our founder’s beloved horse, Grey Horse was well positioned to market this middle-grade book to fellow horse girls.