Soraya Chemaly: Rage Becomes Her: The Power of Women’s Anger

Spreading the word that anger can be a tool of personal and societal change.

Challenge

Progressive leader Soraya Chemaly wanted her first book to help women around the world embrace their anger.

‍

Insight

Feminist theory works online, and a distinctly feminist perspective draws a passionate audience.

‍

Solution

An aggressive digital campaign, with a social media calendar tailored to tour appearances, helped Sorarya’s book break out and gain coverage from dozens of publications. After a New York book launch and a TEDWomen talk, Soraya’s book hit the top of the Amazon charts.

Services

Press
Book Launch
No items found.

More  Case Studies

UNICEF Content Launches

Getting viewers for an original series empowering viewers to help take action against child marriage.

Chosen Family Law Center

When the pandemic canceled the fundraiser for this LGBTQIA+ legal aid firm, Grey Horse took the party online, creating a virtual event and campaign that exceeded their fundraising goals.

Guggenheim Gala: The Opposite of Hate

The best book launch … ever? Shonda Rhimes approves!

Gretchen Carlson

A high-profile example of the #metoo movement

TED Countdown

Convincing people who normally don’t care about climate change … to care

Wagyu Dinner

Showing off the best of Japan to New York City