Getting viewers for an original series empowering viewers to help take action against child marriage.

Challenge

UNICEF produced Vaillante, a West African series about the issue of child marriage – and they wanted to reach a worldwide audience.

Insight

To reach potential fans, you need to find out where they are – whether it’s on YouTube or at film festivals.

Solution

Grey Horse created a multi-pronged strategy, covering multi-lingual PR outreach across a dozen countries, film festivals, virtual events, and social media – all to make sure it reached the African diaspora and beyond. A New York City premiere grabbed Western attention with UN luminaries and influencers as speakers, and ultimately their online engagement was through the roof.

Services

Digital Strategy

Event Production

Press

No items found.

More Case Studies

Chosen Family Law Center

When the pandemic canceled the fundraiser for this LGBTQIA+ legal aid firm, Grey Horse took the party online, creating a virtual event and campaign that exceeded their fundraising goals.

The Caesar’s Palace Coup

Creating the next financial “it” book.

Google News and Chalkbeat

The art of creating buzz

Plan C

In a post-Dobbs world, empowering a digital campaign to keep women informed about options for their reproductive rights.

Clean Creatives

Protecting the environment, honoring the worst in greenwashing

#FreeBritney

This is why you know the word conservatorship.