Getting viewers for an original series empowering viewers to help take action against child marriage.

Challenge

UNICEF produced Vaillante, a West African series about the issue of child marriage – and they wanted to reach a worldwide audience.

Insight

To reach potential fans, you need to find out where they are – whether it’s on YouTube or at film festivals.

Solution

Grey Horse created a multi-pronged strategy, covering multi-lingual PR outreach across a dozen countries, film festivals, virtual events, and social media – all to make sure it reached the African diaspora and beyond. A New York City premiere grabbed Western attention with UN luminaries and influencers as speakers, and ultimately their online engagement was through the roof.

Services

Digital Strategy

Event Production

Press

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REMOTE

To promote this unique film made during the pandemic, and funded by museum commissions, Grey Horse worked to shape the discussion around its premieres.