Charleston: Waste, Water, and the Coming Storm

Building a social media campaign for an academic author’s book exploring urgent public policy.


Susan Crawford may be a Harvard Law Professor and a tech and public policy expert, but she needed to build her reach for her newest book about Charleston, policy, and the environment.


An existing public platform can be grown via ghostwriting and the right engagement opportunities.


Grey Horse amplified Charleston’s presence through a dynamic social media campaign showcasing reviews, appearances, and talks using compelling graphics and audiograms. Susan’s author profile gained traction with ghostwriting and strategic social media assistance, ensuring timely content and broad engagement.


Audience Engagement
Digital Strategy

More  Case Studies


To promote this unique film made during the pandemic, and funded by museum commissions, Grey Horse worked to shape the discussion around its premieres.


This is why you know the word conservatorship.

Eyes On Iran

Taking on event production, so artists and activists shine.

Horse Girl

As a company named after our founder’s beloved horse, Grey Horse was well positioned to market this middle-grade book to fellow horse girls.

Vanguard: How Black Women Broke Barriers, Won the Vote, and Insisted on Equality for All

Bringing the story of Black women’s political power to a wide audience

Wagyu Dinner

Showing off the best of Japan to New York City