Vanguard: How Black Women Broke Barriers, Won the Vote, and Insisted on Equality for All

Bringing the story of Black women’s political power to a wide audience

Challenge

John Hopkins professor and legal historian Martha S. Jones needed the right promotion for her new book, a groundbreaking history of Black women’s pursuit of political power – and she wanted to highlight Black women voters, suffragettes, and activists.

Insight

The right political moment can make a historical story take on new relevance.

Solution

The events team booked a packed launch book tour, from a special VIP party to bookstore appearances to reddit AMAs – but the biggest leverage came from the media strategy that put Martha on WNYC and NPR to discuss voting and politics in 2020.

Services

Press
Book Launch
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To promote this unique film made during the pandemic, and funded by museum commissions, Grey Horse worked to shape the discussion around its premieres.