Vanguard: How Black Women Broke Barriers, Won the Vote, and Insisted on Equality for All

Bringing the story of Black women’s political power to a wide audience

Challenge

John Hopkins professor and legal historian Martha S. Jones needed the right promotion for her new book, a groundbreaking history of Black women’s pursuit of political power – and she wanted to highlight Black women voters, suffragettes, and activists.

Insight

The right political moment can make a historical story take on new relevance.

Solution

The events team booked a packed launch book tour, from a special VIP party to bookstore appearances to reddit AMAs – but the biggest leverage came from the media strategy that put Martha on WNYC and NPR to discuss voting and politics in 2020.

Services

Press
Book Launch
No items found.

More  Case Studies

Reckoning: The Epic Battle Against Sexual Abuse and Harassment

Legendary author, lawyer, and cultural critic Linda Hirshman charged Grey Horse with promoting her book, the first history book about the #MeToo movement.

MIT Technology Review

A 120-year-old magazine changes for this century

Eyes On Iran

Taking on event production, so artists and activists shine.

Soraya Chemaly: Rage Becomes Her: The Power of Women’s Anger

Spreading the word that anger can be a tool of personal and societal change.

United Nations

Creating audience engagement for an esteemed international organization

Feminist Fight Club

New York Times gender editor Jessica Bennett threw a “feminist wedding” for her first book.