Feminist Fight Club

New York Times gender editor Jessica Bennett threw a “feminist wedding” for her first book.

Challenge

NYT journalist and author Jessica Bennett wanted to throw a “feminist wedding” to launch her book Feminist Fight Club.

Insight

Be innovative: GIPHY photo booths at the event got over 15m views, extending Jessica’s reach online.

Solution

Grey Horse supported Feminist Fight Club online and in person. At the 450-person launch event, feminist influencers took the theme and “supported their local girl gang” on their social media accounts, telling thousands of girls about Jessica’s book. The event fulfilled the book’s values, with female-owned companies providing gif bags, and GIPHY’s Photo Booth spreading the word with 15m views of GIFs from the event on their platform.

Services

Event Production
Audience Engagement
Digital Strategy
Book Launch
Press
Public Relations

More  Case Studies

The Caesar’s Palace Coup

Creating the next financial “it” book.

Feminist Fight Club

New York Times gender editor Jessica Bennett threw a “feminist wedding” for her first book.

Chosen Family Law Center

When the pandemic canceled the fundraiser for this LGBTQIA+ legal aid firm, Grey Horse took the party online, creating a virtual event and campaign that exceeded their fundraising goals.

AARP

The art of creating buzz

Charleston: Waste, Water, and the Coming Storm

Building a social media campaign for an academic author’s book exploring urgent public policy.

The Threshold: Leading in the Age of AI

A book on AI is an opportunity to become a global leader in business consulting.