MIT Technology Review

A 120-year-old magazine changes for this century

Challenge

MIT Technology Review needed new practices to expand their readership and attract a younger audience.

Insight

New media can engage a new audience on potentially wonky scientific concepts.

Solution

In a two-year process, Grey Horse focused on digital strategy and consulting, audience engagement, and design and content production. It produced workshops to train staffers in social media tools, put on exclusive events selling the MIT Technology Review brand, and created viral videos explaining CRISPR.

Services

Digital Strategy
Event Production
Audience Engagement
Web Development
Business Strategy
Content Production
Audio Production

More  Case Studies

Guggenheim Gala: The Opposite of Hate

The best book launch … ever? Shonda Rhimes approves!

Operation White Stork

A humanitarian charity needed to tell its story about their work during wartime.

REMOTE

To promote this unique film made during the pandemic, and funded by museum commissions, Grey Horse worked to shape the discussion around its premieres.

Amnesty International USA

Reviving the Media Awards to honor human rights reporting and a free press.

The Threshold: Leading in the Age of AI

A book on AI is an opportunity to become a global leader in business consulting.

Plan C

In a post-Dobbs world, empowering a digital campaign to keep women informed about options for their reproductive rights.