Amnesty International USA

Reviving the Media Awards to honor human rights reporting and a free press.

Challenge

Following a decade-long hiatus, Amnesty International USA wanted to reintroduce their Media Awards, honoring the best in human rights reporting, the importance of a free press, and recognizing student journalists

Insight

Even with an established brand, the publicity strategy needs to respond to the present.

Solution

Grey Horse tripled Media Awards applications through a strategic multi-platform social media campaign, targeted outreach to international journalists, and a celebratory event at New York City’s Crosby Hotel, hosted by The Daily Show’s Aasif Mandvi.

Services

Audience Engagement
Public Relations
No items found.

More  Case Studies

Feminist Fight Club

New York Times gender editor Jessica Bennett threw a “feminist wedding” for her first book.

#FreeBritney

This is why you know the word conservatorship.

Horse Girl

As a company named after our founder’s beloved horse, Grey Horse was well positioned to market this middle-grade book to fellow horse girls.

The Caesar’s Palace Coup

Creating the next financial “it” book.

Plan C

In a post-Dobbs world, empowering a digital campaign to keep women informed about options for their reproductive rights.

Reckoning: The Epic Battle Against Sexual Abuse and Harassment

Legendary author, lawyer, and cultural critic Linda Hirshman charged Grey Horse with promoting her book, the first history book about the #MeToo movement.