Reviving the Media Awards to honor human rights reporting and a free press.

Challenge

Following a decade-long hiatus, Amnesty International USA wanted to reintroduce their Media Awards, honoring the best in human rights reporting, the importance of a free press, and recognizing student journalists

Insight

Even with an established brand, the publicity strategy needs to respond to the present.

Solution

Grey Horse tripled Media Awards applications through a strategic multi-platform social media campaign, targeted outreach to international journalists, and a celebratory event at New York City’s Crosby Hotel, hosted by The Daily Show’s Aasif Mandvi.

Services

Audience Engagement

Public Relations

No items found.

More Case Studies

Wagyu Dinner

Showing off the best of Japan to New York City

The New City

Grey Horse produced the first New City conference for the interdisciplinary futurist organization 2020 Visions, curating three days of thinkers, innovators, and creators for an audience of 500+ virtual attendees

AARP

The art of creating buzz

Gretchen Carlson

A high-profile example of the #metoo movement

TED Countdown

Convincing people who normally don’t care about climate change … to care

Family of Prominent Entrepreneur

A private family, a public death … what comes next?