Reviving the Media Awards to honor human rights reporting and a free press.

Challenge

Following a decade-long hiatus, Amnesty International USA wanted to reintroduce their Media Awards, honoring the best in human rights reporting, the importance of a free press, and recognizing student journalists

Insight

Even with an established brand, the publicity strategy needs to respond to the present.

Solution

Grey Horse tripled Media Awards applications through a strategic multi-platform social media campaign, targeted outreach to international journalists, and a celebratory event at New York City’s Crosby Hotel, hosted by The Daily Show’s Aasif Mandvi.

Services

Audience Engagement

Public Relations

No items found.

More Case Studies

Melissa Mills

The legacy of Roe vs. Wade

Gretchen Carlson

A high-profile example of the #metoo movement

United Nations

Creating audience engagement for an esteemed international organization

Vanguard: How Black Women Broke Barriers, Won the Vote, and Insisted on Equality for All

Bringing the story of Black women’s political power to a wide audience

Goodwings

A burgeoning sustainable travel start-up needed Grey Horse to share their story for partnerships and growth.

UNICEF Content Launches

Getting viewers for an original series empowering viewers to help take action against child marriage.