Reviving the Media Awards to honor human rights reporting and a free press.

Challenge

Following a decade-long hiatus, Amnesty International USA wanted to reintroduce their Media Awards, honoring the best in human rights reporting, the importance of a free press, and recognizing student journalists

Insight

Even with an established brand, the publicity strategy needs to respond to the present.

Solution

Grey Horse tripled Media Awards applications through a strategic multi-platform social media campaign, targeted outreach to international journalists, and a celebratory event at New York City’s Crosby Hotel, hosted by The Daily Show’s Aasif Mandvi.

Services

Audience Engagement

Public Relations

No items found.

More Case Studies

AARP

The art of creating buzz

Clean Creatives

Protecting the environment, honoring the worst in greenwashing

Family of Prominent Entrepreneur

A private family, a public death … what comes next?

#FreeBritney

This is why you know the word conservatorship.

Vanguard: How Black Women Broke Barriers, Won the Vote, and Insisted on Equality for All

Bringing the story of Black women’s political power to a wide audience

TED Countdown

Convincing people who normally don’t care about climate change … to care