Reviving the Media Awards to honor human rights reporting and a free press.

Challenge

Following a decade-long hiatus, Amnesty International USA wanted to reintroduce their Media Awards, honoring the best in human rights reporting, the importance of a free press, and recognizing student journalists

Insight

Even with an established brand, the publicity strategy needs to respond to the present.

Solution

Grey Horse tripled Media Awards applications through a strategic multi-platform social media campaign, targeted outreach to international journalists, and a celebratory event at New York City’s Crosby Hotel, hosted by The Daily Show’s Aasif Mandvi.

Services

Audience Engagement

Public Relations

No items found.

More Case Studies

Google News and Chalkbeat

The art of creating buzz

#FreeBritney

This is why you know the word conservatorship.

Operation White Stork

A humanitarian charity needed to tell its story about their work during wartime.

The Caesar’s Palace Coup

Creating the next financial “it” book.

Goodwings

A burgeoning sustainable travel start-up needed Grey Horse to share their story for partnerships and growth.

The New City

Grey Horse produced the first New City conference for the interdisciplinary futurist organization 2020 Visions, curating three days of thinkers, innovators, and creators for an audience of 500+ virtual attendees