Amnesty International USA

Reviving the Media Awards to honor human rights reporting and a free press.


Following a decade-long hiatus, Amnesty International USA wanted to reintroduce their Media Awards, honoring the best in human rights reporting, the importance of a free press, and recognizing student journalists


Even with an established brand, the publicity strategy needs to respond to the present.


Grey Horse tripled Media Awards applications through a strategic multi-platform social media campaign, targeted outreach to international journalists, and a celebratory event at New York City’s Crosby Hotel, hosted by The Daily Show’s Aasif Mandvi.


Audience Engagement
Public Relations

More  Case Studies

United Nations

Creating audience engagement for an esteemed international organization

Soraya Chemaly: Rage Becomes Her: The Power of Women’s Anger

Spreading the word that anger can be a tool of personal and societal change.

Morgan Stickney

Morgan Stickney, a gold medal Paralympian, had an incredible story, and it was time to shape it for a growing audience.

Feminist Fight Club

New York Times gender editor Jessica Bennett threw a “feminist wedding” for her first book.


The art of creating buzz

Google News and Chalkbeat

The art of creating buzz