Amnesty International USA

Reviving the Media Awards to honor human rights reporting and a free press.

Challenge

Following a decade-long hiatus, Amnesty International USA wanted to reintroduce their Media Awards, honoring the best in human rights reporting, the importance of a free press, and recognizing student journalists

Insight

Even with an established brand, the publicity strategy needs to respond to the present.

Solution

Grey Horse tripled Media Awards applications through a strategic multi-platform social media campaign, targeted outreach to international journalists, and a celebratory event at New York City’s Crosby Hotel, hosted by The Daily Show’s Aasif Mandvi.

Services

Audience Engagement
Public Relations
No items found.

More  Case Studies

AARP

The art of creating buzz

Gretchen Carlson

A high-profile example of the #metoo movement

Melissa Mills

The legacy of Roe vs. Wade

The New City

Grey Horse produced the first New City conference for the interdisciplinary futurist organization 2020 Visions, curating three days of thinkers, innovators, and creators for an audience of 500+ virtual attendees

Feminist Fight Club

New York Times gender editor Jessica Bennett threw a “feminist wedding” for her first book.

Yes We Mustard

With Grey Horse’s influence, comedian and writer Ginny Hogan parlayed her fiction podcast debut, Yes We Mustard, into raising her profile amongst industry tastemakers.