Operation White Stork

A humanitarian charity needed to tell its story about their work during wartime.

Challenge

Operation White Stork evacuates civilians from the Ukranian war zone and donates medical supplies to the front lines, but they didn’t know how to tell their story to a hungry audience.

Insight

People want to help humanitarians, but sometimes the groups need effective communication first.

Solution

When Operation White Stork was chosen as the partner charity for the Kyiv City Ballet’s U.S. tour, Grey Horse built out their media: starting with online graphics, marketing materials, and email templates, they were able to bring supporters out to the Chicago stop, and raised over $40,000 in a single evening.

Services

Digital Strategy
Print Design
Press
Media Consulting

More  Case Studies

UNICEF Content Launches

Getting viewers for an original series empowering viewers to help take action against child marriage.

The New City

Grey Horse produced the first New City conference for the interdisciplinary futurist organization 2020 Visions, curating three days of thinkers, innovators, and creators for an audience of 500+ virtual attendees

Charleston: Waste, Water, and the Coming Storm

Building a social media campaign for an academic author’s book exploring urgent public policy.

Chosen Family Law Center

When the pandemic canceled the fundraiser for this LGBTQIA+ legal aid firm, Grey Horse took the party online, creating a virtual event and campaign that exceeded their fundraising goals.

Plan C

In a post-Dobbs world, empowering a digital campaign to keep women informed about options for their reproductive rights.

Gretchen Carlson

A high-profile example of the #metoo movement