Chosen Family Law Center

When the pandemic canceled the fundraiser for this LGBTQIA+ legal aid firm, Grey Horse took the party online, creating a virtual event and campaign that exceeded their fundraising goals.

Challenge

The Chosen Family Law Center serves the LGBTQIA+ and poly communities with free and direct legal services, but their fundraiser was canceled because of the pandemic.

Insight

Be nimble. Grey Horse was able to take this fundraising event to an online platform.

Solution

Grey Horse developed an online crowdfunding strategy that culminated in a virtual event featuring speakers, entertainment, and interactive sessions. The online messaging linked Chosen Family Law Center’s work to country-wide narratives around racial justice and trans lives, elevating its visibility to the worldwide LGBTQIA+ community.

Services

Event Production
Audience Engagement
Digital Strategy

More  Case Studies

United Nations

Creating audience engagement for an esteemed international organization

Vanguard: How Black Women Broke Barriers, Won the Vote, and Insisted on Equality for All

Bringing the story of Black women’s political power to a wide audience

Eyes On Iran

Taking on event production, so artists and activists shine.

Plan C

In a post-Dobbs world, empowering a digital campaign to keep women informed about options for their reproductive rights.

Operation White Stork

A humanitarian charity needed to tell its story about their work during wartime.

TED Countdown

Convincing people who normally don’t care about climate change … to care