Chosen Family Law Center

When the pandemic canceled the fundraiser for this LGBTQIA+ legal aid firm, Grey Horse took the party online, creating a virtual event and campaign that exceeded their fundraising goals.

Challenge

The Chosen Family Law Center serves the LGBTQIA+ and poly communities with free and direct legal services, but their fundraiser was canceled because of the pandemic.

Insight

Be nimble. Grey Horse was able to take this fundraising event to an online platform.

Solution

Grey Horse developed an online crowdfunding strategy that culminated in a virtual event featuring speakers, entertainment, and interactive sessions. The online messaging linked Chosen Family Law Center’s work to country-wide narratives around racial justice and trans lives, elevating its visibility to the worldwide LGBTQIA+ community.

Services

Event Production
Audience Engagement
Digital Strategy
No items found.

More  Case Studies

Goodwings

A burgeoning sustainable travel start-up needed Grey Horse to share their story for partnerships and growth.

Morgan Stickney

Morgan Stickney, a gold medal Paralympian, had an incredible story, and it was time to shape it for a growing audience.

Charleston: Waste, Water, and the Coming Storm

Building a social media campaign for an academic author’s book exploring urgent public policy.

UNICEF Content Launches

Getting viewers for an original series empowering viewers to help take action against child marriage.

AARP

The art of creating buzz

Google News and Chalkbeat

The art of creating buzz