Horse Girl

As a company named after our founder’s beloved horse, Grey Horse was well positioned to market this middle-grade book to fellow horse girls.


Popular middle-grade author and horse girl Carrie Seim wanted to promote her book Horse Girl.


Audiences come when you creatively lean into the unconventional specifics of a product.


Grey Horse utilized our own equestrian network to produce marketing materials, including promo photos and a video featuring a runaway horse, and our unique approach got Carrie featured by Penguin Random House, TikTok videos, podcasts, reviews, equestrian influencers, and more.


Public Relations
Book Launch

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