Horse Girl

As a company named after our founder’s beloved horse, Grey Horse was well positioned to market this middle-grade book to fellow horse girls.

Challenge

Popular middle-grade author and horse girl Carrie Seim wanted to promote her book Horse Girl.

Insight

Audiences come when you creatively lean into the unconventional specifics of a product.

Solution

Grey Horse utilized our own equestrian network to produce marketing materials, including promo photos and a video featuring a runaway horse, and our unique approach got Carrie featured by Penguin Random House, TikTok videos, podcasts, reviews, equestrian influencers, and more.

Services

Press
Public Relations
Book Launch
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More  Case Studies

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Legendary author, lawyer, and cultural critic Linda Hirshman charged Grey Horse with promoting her book, the first history book about the #MeToo movement.

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United Nations

Creating audience engagement for an esteemed international organization

Horse Girl

As a company named after our founder’s beloved horse, Grey Horse was well positioned to market this middle-grade book to fellow horse girls.

The Caesar’s Palace Coup

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Goodwings

A burgeoning sustainable travel start-up needed Grey Horse to share their story for partnerships and growth.