Horse Girl

As a company named after our founder’s beloved horse, Grey Horse was well positioned to market this middle-grade book to fellow horse girls.

Challenge

Popular middle-grade author and horse girl Carrie Seim wanted to promote her book Horse Girl.

Insight

Audiences come when you creatively lean into the unconventional specifics of a product.

Solution

Grey Horse utilized our own equestrian network to produce marketing materials, including promo photos and a video featuring a runaway horse, and our unique approach got Carrie featured by Penguin Random House, TikTok videos, podcasts, reviews, equestrian influencers, and more.

Services

Press
Public Relations
Book Launch
No items found.

More  Case Studies

Morgan Stickney

Morgan Stickney, a gold medal Paralympian, had an incredible story, and it was time to shape it for a growing audience.

Plan C

In a post-Dobbs world, empowering a digital campaign to keep women informed about options for their reproductive rights.

MIT Technology Review

A 120-year-old magazine changes for this century

Horse Girl

As a company named after our founder’s beloved horse, Grey Horse was well positioned to market this middle-grade book to fellow horse girls.

Yes We Mustard

With Grey Horse’s influence, comedian and writer Ginny Hogan parlayed her fiction podcast debut, Yes We Mustard, into raising her profile amongst industry tastemakers.

Clean Creatives

Protecting the environment, honoring the worst in greenwashing