Horse Girl

As a company named after our founder’s beloved horse, Grey Horse was well positioned to market this middle-grade book to fellow horse girls.

Challenge

Popular middle-grade author and horse girl Carrie Seim wanted to promote her book Horse Girl.

Insight

Audiences come when you creatively lean into the unconventional specifics of a product.

Solution

Grey Horse utilized our own equestrian network to produce marketing materials, including promo photos and a video featuring a runaway horse, and our unique approach got Carrie featured by Penguin Random House, TikTok videos, podcasts, reviews, equestrian influencers, and more.

Services

Press
Public Relations
Book Launch
No items found.

More  Case Studies

Google News and Chalkbeat

The art of creating buzz

The Threshold: Leading in the Age of AI

A book on AI is an opportunity to become a global leader in business consulting.

Charleston: Waste, Water, and the Coming Storm

Building a social media campaign for an academic author’s book exploring urgent public policy.

#FreeBritney

This is why you know the word conservatorship.

Plan C

In a post-Dobbs world, empowering a digital campaign to keep women informed about options for their reproductive rights.

Feminist Fight Club

New York Times gender editor Jessica Bennett threw a “feminist wedding” for her first book.