As a company named after our founder’s beloved horse, Grey Horse was well positioned to market this middle-grade book to fellow horse girls.

Challenge

Popular middle-grade author and horse girl Carrie Seim wanted to promote her book Horse Girl.

Insight

Audiences come when you creatively lean into the unconventional specifics of a product.

Solution

Grey Horse utilized our own equestrian network to produce marketing materials, including promo photos and a video featuring a runaway horse, and our unique approach got Carrie featured by Penguin Random House, TikTok videos, podcasts, reviews, equestrian influencers, and more.

Services

Press

Public Relations

Book Launch

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More Case Studies

Google News and Chalkbeat

The art of creating buzz

UNICEF Content Launches

Getting viewers for an original series empowering viewers to help take action against child marriage.

The New City

Grey Horse produced the first New City conference for the interdisciplinary futurist organization 2020 Visions, curating three days of thinkers, innovators, and creators for an audience of 500+ virtual attendees

Amnesty International USA

Reviving the Media Awards to honor human rights reporting and a free press.

Family of Prominent Entrepreneur

A private family, a public death … what comes next?

REMOTE

To promote this unique film made during the pandemic, and funded by museum commissions, Grey Horse worked to shape the discussion around its premieres.