Plan C

In a post-Dobbs world, empowering a digital campaign to keep women informed about options for their reproductive rights.

Challenge

A digital campaign informing users about reproductive rights options, Plan C was overwhelmed with interest and partnerships after Dobbs fell.

Insight

The most effective media campaign requires expert guidance.

Solution

Grey Horse identified the key messaging points for Plan C, so that they could reach the communities that needed it most – and then focused on triaging their press requests, and the campaign eventually reached 15b press impressions.

Services

Press
Audience Engagement
Media Consulting
No items found.

More  Case Studies

MIT Technology Review

A 120-year-old magazine changes for this century

Feminist Fight Club

New York Times gender editor Jessica Bennett threw a “feminist wedding” for her first book.

Melissa Mills

The legacy of Roe vs. Wade

REMOTE

To promote this unique film made during the pandemic, and funded by museum commissions, Grey Horse worked to shape the discussion around its premieres.

Yes We Mustard

With Grey Horse’s influence, comedian and writer Ginny Hogan parlayed her fiction podcast debut, Yes We Mustard, into raising her profile amongst industry tastemakers.

Clean Creatives

Protecting the environment, honoring the worst in greenwashing