Plan C

In a post-Dobbs world, empowering a digital campaign to keep women informed about options for their reproductive rights.

Challenge

A digital campaign informing users about reproductive rights options, Plan C was overwhelmed with interest and partnerships after Dobbs fell.

Insight

The most effective media campaign requires expert guidance.

Solution

Grey Horse identified the key messaging points for Plan C, so that they could reach the communities that needed it most – and then focused on triaging their press requests, and the campaign eventually reached 15b press impressions.

Services

Press
Audience Engagement
Media Consulting
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More  Case Studies

United Nations

Creating audience engagement for an esteemed international organization

REMOTE

To promote this unique film made during the pandemic, and funded by museum commissions, Grey Horse worked to shape the discussion around its premieres.

Plan C

In a post-Dobbs world, empowering a digital campaign to keep women informed about options for their reproductive rights.

Chosen Family Law Center

When the pandemic canceled the fundraiser for this LGBTQIA+ legal aid firm, Grey Horse took the party online, creating a virtual event and campaign that exceeded their fundraising goals.

Yes We Mustard

With Grey Horse’s influence, comedian and writer Ginny Hogan parlayed her fiction podcast debut, Yes We Mustard, into raising her profile amongst industry tastemakers.

Family of Prominent Entrepreneur

A private family, a public death … what comes next?