Plan C

In a post-Dobbs world, empowering a digital campaign to keep women informed about options for their reproductive rights.

Challenge

A digital campaign informing users about reproductive rights options, Plan C was overwhelmed with interest and partnerships after Dobbs fell.

Insight

The most effective media campaign requires expert guidance.

Solution

Grey Horse identified the key messaging points for Plan C, so that they could reach the communities that needed it most – and then focused on triaging their press requests, and the campaign eventually reached 15b press impressions.

Services

Press
Audience Engagement
Media Consulting
No items found.

More  Case Studies

Operation White Stork

A humanitarian charity needed to tell its story about their work during wartime.

Reckoning: The Epic Battle Against Sexual Abuse and Harassment

Legendary author, lawyer, and cultural critic Linda Hirshman charged Grey Horse with promoting her book, the first history book about the #MeToo movement.

Morgan Stickney

Morgan Stickney, a gold medal Paralympian, had an incredible story, and it was time to shape it for a growing audience.

The Threshold: Leading in the Age of AI

A book on AI is an opportunity to become a global leader in business consulting.

United Nations

Creating audience engagement for an esteemed international organization

Clean Creatives

Protecting the environment, honoring the worst in greenwashing