#FreeBritney

This is why you know the word conservatorship.

Challenge

Britney Spears’ final conservatorship court date was on the horizon, and the #FreeBritney activists wanted to affirm and create a new road for their movement.

Insight

Some jobs receive the ultimate compliment: Britney Spears herself was involved.

Solution

Grey Horse designed, produced, managed, and coordinated a private event, the Free Britney Symposium, for lawmakers, the legal community, and select media attendees, where the #FreeBritney activists were able to state that they were going to continue working against conservatorships for all victims.

Services

Crisis Comms
Event Production

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