Morgan Stickney, a gold medal Paralympian, had an incredible story, and it was time to shape it for a growing audience.

Challenge

While training for the Paralympic Games, Morgan Stickney wanted to share her story about disability and athletics, so that she could be a role model for kids in sports.

Insight

Nothing inspires like an aspirational sports moment.

Solution

The strategy for Morgan’s run for gold spanned all aspects of media. She had media training for interviews and a photoshoot at her training facility. Her social media reached out to influencers and beyond, all to share her story for a hungry audience—and she was featured on The Ellen Show, the AP, The Athletic, and more.

Services

Media Training

Press

Public Relations

Influencer Management

No items found.

More Case Studies

Feminist Fight Club

New York Times gender editor Jessica Bennett threw a “feminist wedding” for her first book.

Amnesty International USA

Reviving the Media Awards to honor human rights reporting and a free press.

Vanguard: How Black Women Broke Barriers, Won the Vote, and Insisted on Equality for All

Bringing the story of Black women’s political power to a wide audience

Gretchen Carlson

A high-profile example of the #metoo movement

Yes We Mustard

With Grey Horse’s influence, comedian and writer Ginny Hogan parlayed her fiction podcast debut, Yes We Mustard, into raising her profile amongst industry tastemakers.

Wagyu Dinner

Showing off the best of Japan to New York City