Morgan Stickney

Morgan Stickney, a gold medal Paralympian, had an incredible story, and it was time to shape it for a growing audience.

Challenge

While training for the Paralympic Games, Morgan Stickney wanted to share her story about disability and athletics, so that she could be a role model for kids in sports.

Insight

Nothing inspires like an aspirational sports moment.

Solution

The strategy for Morgan’s run for gold spanned all aspects of media. She had media training for interviews and a photoshoot at her training facility. Her social media reached out to influencers and beyond, all to share her story for a hungry audience—and she was featured on The Ellen Show, the AP, The Athletic, and more.

Services

Media Training
Press
Public Relations
Influencer Management
No items found.

More  Case Studies

Horse Girl

As a company named after our founder’s beloved horse, Grey Horse was well positioned to market this middle-grade book to fellow horse girls.

The Caesar’s Palace Coup

Creating the next financial “it” book.

Soraya Chemaly: Rage Becomes Her: The Power of Women’s Anger

Spreading the word that anger can be a tool of personal and societal change.

Morgan Stickney

Morgan Stickney, a gold medal Paralympian, had an incredible story, and it was time to shape it for a growing audience.

Google News and Chalkbeat

The art of creating buzz

AARP

The art of creating buzz