A high-profile example of the #metoo movement

Challenge

Journalist Gretchen Carlson wanted her book, Be Fierce, to launch a movement against sexual harassment in the workplace in real life and virtually.

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Insight

A compelling story can reach across the aisle.

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Solution

Grey Horse created a custom, personalized website highlighting Gretchen’s accomplishments, a social media outreach campaign, and a digital reputation management strategy that took her audience into the millions, beyond political polarization. She reached millions, recorded a TED talk, and the book was a New York Times and Amazon bestseller.

Services

Public Relations

Digital Strategy

Book Launch

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REMOTE

To promote this unique film made during the pandemic, and funded by museum commissions, Grey Horse worked to shape the discussion around its premieres.

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