Gretchen Carlson

A high-profile example of the #metoo movement

Challenge

Journalist Gretchen Carlson wanted her book, Be Fierce, to launch a movement against sexual harassment in the workplace in real life and virtually.

Insight

A compelling story can reach across the aisle.

Solution

Grey Horse created a custom, personalized website highlighting Gretchen’s accomplishments, a social media outreach campaign, and a digital reputation management strategy that took her audience into the millions, beyond political polarization. She reached millions, recorded a TED talk, and the book was a New York Times and Amazon bestseller.

Services

Public Relations
Digital Strategy
Book Launch

More  Case Studies

Charleston: Waste, Water, and the Coming Storm

Building a social media campaign for an academic author’s book exploring urgent public policy.

MIT Technology Review

A 120-year-old magazine changes for this century

Morgan Stickney

Morgan Stickney, a gold medal Paralympian, had an incredible story, and it was time to shape it for a growing audience.

The Caesar’s Palace Coup

Creating the next financial “it” book.

Vanguard: How Black Women Broke Barriers, Won the Vote, and Insisted on Equality for All

Bringing the story of Black women’s political power to a wide audience

TED Countdown

Convincing people who normally don’t care about climate change … to care