Gretchen Carlson

A high-profile example of the #metoo movement


Journalist Gretchen Carlson wanted her book, Be Fierce, to launch a movement against sexual harassment in the workplace in real life and virtually.


A compelling story can reach across the aisle.


Grey Horse created a custom, personalized website highlighting Gretchen’s accomplishments, a social media outreach campaign, and a digital reputation management strategy that took her audience into the millions, beyond political polarization. She reached millions, recorded a TED talk, and the book was a New York Times and Amazon bestseller.


Public Relations
Digital Strategy
Book Launch

More  Case Studies

United Nations

Creating audience engagement for an esteemed international organization


This is why you know the word conservatorship.

Vanguard: How Black Women Broke Barriers, Won the Vote, and Insisted on Equality for All

Bringing the story of Black women’s political power to a wide audience

Wagyu Dinner

Showing off the best of Japan to New York City

Guggenheim Gala: The Opposite of Hate

The best book launch … ever? Shonda Rhimes approves!

The New City

Grey Horse produced the first New City conference for the interdisciplinary futurist organization 2020 Visions, curating three days of thinkers, innovators, and creators for an audience of 500+ virtual attendees