Yes We Mustard

With Grey Horse’s influence, comedian and writer Ginny Hogan parlayed her fiction podcast debut, Yes We Mustard, into raising her profile amongst industry tastemakers.

Challenge

Comedian and writer Ginny Hogan had her first audio fiction podcast, Yes We Mustard, and she wanted to find an audience that would respond to this work.

Insight

Pre-release buzz matters, and Ginny’s features in Vulture, Variety, Yahoo!, and Cracked helped Ginny find listeners.

Solution

Grey Horse raised Ginny’s profile and introduced her to industry tastemakers with a targeted press campaign, receiving abundant pre-release press and promoting Ginny on like-minded podcasts. Yes We Mustard was named one of Audible’s Best of 2021.

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