Goodwings

A burgeoning sustainable travel start-up needed Grey Horse to share their story for partnerships and growth.

Challenge

Goodwings, a sustainable travel start-up, needed publicity and thought leadership guidance in order to attract partnerships and attention.

Insight

Dedicated press outreach can help position a company in the right category.

Solution

Grey Horse’s communications strategy was unique with this company, prioritizing publicity and getting features from multiple publications, and planning a panel about carbon offsetting to expose Goodwings to thought leaders and influencers.

Services

Public Relations
Press

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Yes We Mustard

With Grey Horse’s influence, comedian and writer Ginny Hogan parlayed her fiction podcast debut, Yes We Mustard, into raising her profile amongst industry tastemakers.

Feminist Fight Club

New York Times gender editor Jessica Bennett threw a “feminist wedding” for her first book.

Horse Girl

As a company named after our founder’s beloved horse, Grey Horse was well positioned to market this middle-grade book to fellow horse girls.

Wagyu Dinner

Showing off the best of Japan to New York City

Gretchen Carlson

A high-profile example of the #metoo movement

REMOTE

To promote this unique film made during the pandemic, and funded by museum commissions, Grey Horse worked to shape the discussion around its premieres.