AARP

The art of creating buzz

Challenge

This legendary insurance company needed to redefine the future of its media properties, including its physical magazine - which still has the highest circulation of all magazines in the world.

Insight

As Americans age, brands will need to adjust their media offerings to match.

Solution

Grey Horse conducted a series of consulting workshops to shape the future of the AARP Magazine, and help them evaluate which new tech and platforms to adopt. AARP changed its forward strategy, anticipating generations of humans who are technologically savvy and fun, envisioning a future where content is king - and entirely online. Many aspects of this strategy can be seen live in AARP’s newest products.

Services

Digital Strategy
Media Consulting
Business Strategy
No items found.

More  Case Studies

The New City

Grey Horse produced the first New City conference for the interdisciplinary futurist organization 2020 Visions, curating three days of thinkers, innovators, and creators for an audience of 500+ virtual attendees

Yes We Mustard

With Grey Horse’s influence, comedian and writer Ginny Hogan parlayed her fiction podcast debut, Yes We Mustard, into raising her profile amongst industry tastemakers.

REMOTE

To promote this unique film made during the pandemic, and funded by museum commissions, Grey Horse worked to shape the discussion around its premieres.

United Nations

Creating audience engagement for an esteemed international organization

Google News and Chalkbeat

The art of creating buzz

Chosen Family Law Center

When the pandemic canceled the fundraiser for this LGBTQIA+ legal aid firm, Grey Horse took the party online, creating a virtual event and campaign that exceeded their fundraising goals.