This legendary insurance company needed to redefine the future of its media properties, including its physical magazine - which still has the highest circulation of all magazines in the world.

As Americans age, brands will need to adjust their media offerings to match.

Grey Horse conducted a series of consulting workshops to shape the future of the AARP Magazine, and help them evaluate which new tech and platforms to adopt. AARP changed its forward strategy, anticipating generations of humans who are technologically savvy and fun, envisioning a future where content is king - and entirely online. Many aspects of this strategy can be seen live in AARP’s newest products.