Clean Creatives

Protecting the environment, honoring the worst in greenwashing

Challenge

Clean Creatives and Fossil Free Media needed a production partner to create the F-list awards, a virtual awards honoring the "best" in greenwashing for major brands and agencies.

Insight

A creative approach to an urgent issue can draw audiences and awards.

Solution

Grey Horse coordinated talent, tech, digital assets, messaging and public relations, and created a social ad campaign mocking “For Your Consideration” awards season ad submissions that made AdWeek's Ad of the Week newsletter. The show won two Shorty Awards and was featured as a Fast Company World Changing Idea.

Services

Event Production
Digital Strategy

More  Case Studies

Eyes On Iran

Taking on event production, so artists and activists shine.

Soraya Chemaly: Rage Becomes Her: The Power of Women’s Anger

Spreading the word that anger can be a tool of personal and societal change.

Feminist Fight Club

New York Times gender editor Jessica Bennett threw a “feminist wedding” for her first book.

Morgan Stickney

Morgan Stickney, a gold medal Paralympian, had an incredible story, and it was time to shape it for a growing audience.

Melissa Mills

The legacy of Roe vs. Wade

The New City

Grey Horse produced the first New City conference for the interdisciplinary futurist organization 2020 Visions, curating three days of thinkers, innovators, and creators for an audience of 500+ virtual attendees