Clean Creatives

Protecting the environment, honoring the worst in greenwashing

Challenge

Clean Creatives and Fossil Free Media needed a production partner to create the F-list awards, a virtual awards honoring the "best" in greenwashing for major brands and agencies.

Insight

A creative approach to an urgent issue can draw audiences and awards.

Solution

Grey Horse coordinated talent, tech, digital assets, messaging and public relations, and created a social ad campaign mocking “For Your Consideration” awards season ad submissions that made AdWeek's Ad of the Week newsletter. The show won two Shorty Awards and was featured as a Fast Company World Changing Idea.

Services

Event Production
Digital Strategy

More  Case Studies

Amnesty International USA

Reviving the Media Awards to honor human rights reporting and a free press.

Eyes On Iran

Taking on event production, so artists and activists shine.

Melissa Mills

The legacy of Roe vs. Wade

Google News and Chalkbeat

The art of creating buzz

United Nations

Creating audience engagement for an esteemed international organization

Wagyu Dinner

Showing off the best of Japan to New York City