TED Countdown

Convincing people who normally don’t care about climate change … to care

Challenge

TED Countdown needed to make a splash, with a live post-pandemic event on climate change in Edinburgh and its attendant livestream.

Insight

Influencers can bring along their audience to new topics, as long as they are prepared.

Solution

Digital engagement and livestream viewership spiked with Grey Horse’s strategic cultivation of influencers and utilizing the TED social accounts and paid social promotion. Thanks to Grey Horse’s strategy and implementation, TED added over 5,600 new newsletter subscribers, nearly 4,000 new Instagram followers, and drove tens of thousands of viewers to its livestream.

Services

Digital Strategy
Paid Social
Influencer Management
Audience Engagement
No items found.

More  Case Studies

Clean Creatives

Protecting the environment, honoring the worst in greenwashing

Vanguard: How Black Women Broke Barriers, Won the Vote, and Insisted on Equality for All

Bringing the story of Black women’s political power to a wide audience

Feminist Fight Club

New York Times gender editor Jessica Bennett threw a “feminist wedding” for her first book.

The Threshold: Leading in the Age of AI

A book on AI is an opportunity to become a global leader in business consulting.

Chosen Family Law Center

When the pandemic canceled the fundraiser for this LGBTQIA+ legal aid firm, Grey Horse took the party online, creating a virtual event and campaign that exceeded their fundraising goals.

UNICEF Content Launches

Getting viewers for an original series empowering viewers to help take action against child marriage.