Convincing people who normally don’t care about climate change … to care

Challenge

TED Countdown needed to make a splash, with a live post-pandemic event on climate change in Edinburgh and its attendant livestream.

Insight

Influencers can bring along their audience to new topics, as long as they are prepared.

Solution

Digital engagement and livestream viewership spiked with Grey Horse’s strategic cultivation of influencers and utilizing the TED social accounts and paid social promotion. Thanks to Grey Horse’s strategy and implementation, TED added over 5,600 new newsletter subscribers, nearly 4,000 new Instagram followers, and drove tens of thousands of viewers to its livestream.

Services

Digital Strategy

Paid Social

Influencer Management

Audience Engagement

No items found.

More Case Studies

MIT Technology Review

A 120-year-old magazine changes for this century

The Threshold: Leading in the Age of AI

A book on AI is an opportunity to become a global leader in business consulting.

Reckoning: The Epic Battle Against Sexual Abuse and Harassment

Legendary author, lawyer, and cultural critic Linda Hirshman charged Grey Horse with promoting her book, the first history book about the #MeToo movement.

Vanguard: How Black Women Broke Barriers, Won the Vote, and Insisted on Equality for All

Bringing the story of Black women’s political power to a wide audience

Goodwings

A burgeoning sustainable travel start-up needed Grey Horse to share their story for partnerships and growth.

AARP

The art of creating buzz