TED Countdown

Convincing people who normally don’t care about climate change … to care

Challenge

TED Countdown needed to make a splash, with a live post-pandemic event on climate change in Edinburgh and its attendant livestream.

Insight

Influencers can bring along their audience to new topics, as long as they are prepared.

Solution

Digital engagement and livestream viewership spiked with Grey Horse’s strategic cultivation of influencers and utilizing the TED social accounts and paid social promotion. Thanks to Grey Horse’s strategy and implementation, TED added over 5,600 new newsletter subscribers, nearly 4,000 new Instagram followers, and drove tens of thousands of viewers to its livestream.

Services

Digital Strategy
Paid Social
Influencer Management
Audience Engagement
No items found.

More  Case Studies

Morgan Stickney

Morgan Stickney, a gold medal Paralympian, had an incredible story, and it was time to shape it for a growing audience.

Operation White Stork

A humanitarian charity needed to tell its story about their work during wartime.

Charleston: Waste, Water, and the Coming Storm

Building a social media campaign for an academic author’s book exploring urgent public policy.

REMOTE

To promote this unique film made during the pandemic, and funded by museum commissions, Grey Horse worked to shape the discussion around its premieres.

UNICEF Content Launches

Getting viewers for an original series empowering viewers to help take action against child marriage.

The Caesar’s Palace Coup

Creating the next financial “it” book.