TED Countdown

Convincing people who normally don’t care about climate change … to care


TED Countdown needed to make a splash, with a live post-pandemic event on climate change in Edinburgh and its attendant livestream.


Influencers can bring along their audience to new topics, as long as they are prepared.


Digital engagement and livestream viewership spiked with Grey Horse’s strategic cultivation of influencers and utilizing the TED social accounts and paid social promotion. Thanks to Grey Horse’s strategy and implementation, TED added over 5,600 new newsletter subscribers, nearly 4,000 new Instagram followers, and drove tens of thousands of viewers to its livestream.


Digital Strategy
Paid Social
Influencer Management
Audience Engagement

More  Case Studies

Wagyu Dinner

Showing off the best of Japan to New York City

Soraya Chemaly: Rage Becomes Her: The Power of Women’s Anger

Spreading the word that anger can be a tool of personal and societal change.

Clean Creatives

Protecting the environment, honoring the worst in greenwashing

Reckoning: The Epic Battle Against Sexual Abuse and Harassment

Legendary author, lawyer, and cultural critic Linda Hirshman charged Grey Horse with promoting her book, the first history book about the #MeToo movement.

The New City

Grey Horse produced the first New City conference for the interdisciplinary futurist organization 2020 Visions, curating three days of thinkers, innovators, and creators for an audience of 500+ virtual attendees


This is why you know the word conservatorship.