Convincing people who normally don’t care about climate change … to care

Challenge

TED Countdown needed to make a splash, with a live post-pandemic event on climate change in Edinburgh and its attendant livestream.

Insight

Influencers can bring along their audience to new topics, as long as they are prepared.

Solution

Digital engagement and livestream viewership spiked with Grey Horse’s strategic cultivation of influencers and utilizing the TED social accounts and paid social promotion. Thanks to Grey Horse’s strategy and implementation, TED added over 5,600 new newsletter subscribers, nearly 4,000 new Instagram followers, and drove tens of thousands of viewers to its livestream.

Services

Digital Strategy

Paid Social

Influencer Management

Audience Engagement

No items found.

More Case Studies

Chosen Family Law Center

When the pandemic canceled the fundraiser for this LGBTQIA+ legal aid firm, Grey Horse took the party online, creating a virtual event and campaign that exceeded their fundraising goals.

Family of Prominent Entrepreneur

A private family, a public death … what comes next?

The Caesar’s Palace Coup

Creating the next financial “it” book.

AARP

The art of creating buzz

United Nations

Creating audience engagement for an esteemed international organization

Yes We Mustard

With Grey Horse’s influence, comedian and writer Ginny Hogan parlayed her fiction podcast debut, Yes We Mustard, into raising her profile amongst industry tastemakers.