Family of Prominent Entrepreneur

A private family, a public death … what comes next?

Challenge

A prominent entrepreneur unexpectedly passed away in a foreign country, and it resulted in a contentious legal situation for their family. The family needed to assert its legal rights, while also staying out of the public eye.

Insight

Shedding light on complicated public situations can change things, even governmental response.

Solution

Grey Horse fought misinformation with public statements and guided the family with strategic messaging for the case. Our multilingual PR team contacted major press outlets in the country where the entrepreneur passed away, in order to bring support to the family and to shed light on the government’s response. With the public pressure from multiple features in prominent outlets, the family was able to establish a constructive relationship with the foreign government.

Services

Crisis Comms
Reputation Management

More  Case Studies

Wagyu Dinner

Showing off the best of Japan to New York City

TED Countdown

Convincing people who normally don’t care about climate change … to care

The New City

Grey Horse produced the first New City conference for the interdisciplinary futurist organization 2020 Visions, curating three days of thinkers, innovators, and creators for an audience of 500+ virtual attendees

Vanguard: How Black Women Broke Barriers, Won the Vote, and Insisted on Equality for All

Bringing the story of Black women’s political power to a wide audience

UNICEF Content Launches

Getting viewers for an original series empowering viewers to help take action against child marriage.

The Threshold: Leading in the Age of AI

A book on AI is an opportunity to become a global leader in business consulting.