The Threshold: Leading in the Age of AI

A book on AI is an opportunity to become a global leader in business consulting.

Challenge

UK-based leadership expert Nick Chatrath wanted to use his new book on AI to attract clients for his executive training firm.

Insight

Turning specialized ideas into public speeches and op-eds for a general audience is a way to multiply an author’s audience beyond their particular expertise.

Solution

The media outreach campaign for Nick’s book was focused on placements in U.K. and U.S. outlets focused on tech, a LinkedIn content strategy, and speaking events at major conferences like SXSW–all of which amplified Nick’s message and helped him reach his specialized audience.

Services

Press
Audience Engagement
Digital Strategy
Book Launch

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