The Threshold: Leading in the Age of AI

A book on AI is an opportunity to become a global leader in business consulting.


UK-based leadership expert Nick Chatrath wanted to use his new book on AI to attract clients for his executive training firm.


Turning specialized ideas into public speeches and op-eds for a general audience is a way to multiply an author’s audience beyond their particular expertise.


The media outreach campaign for Nick’s book was focused on placements in U.K. and U.S. outlets focused on tech, a LinkedIn content strategy, and speaking events at major conferences like SXSW–all of which amplified Nick’s message and helped him reach his specialized audience.


Audience Engagement
Digital Strategy
Book Launch

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