A book on AI is an opportunity to become a global leader in business consulting.

Challenge

UK-based leadership expert Nick Chatrath wanted to use his new book on AI to attract clients for his executive training firm.

‍

Insight

Turning specialized ideas into public speeches and op-eds for a general audience is a way to multiply an author’s audience beyond their particular expertise.

Solution

The media outreach campaign for Nick’s book was focused on placements in U.K. and U.S. outlets focused on tech, a LinkedIn content strategy, and speaking events at major conferences like SXSW–all of which amplified Nick’s message and helped him reach his specialized audience.

Services

Press

Audience Engagement

Digital Strategy

Book Launch

No items found.

More Case Studies

The New City

Grey Horse produced the first New City conference for the interdisciplinary futurist organization 2020 Visions, curating three days of thinkers, innovators, and creators for an audience of 500+ virtual attendees

Wagyu Dinner

Showing off the best of Japan to New York City

Reckoning: The Epic Battle Against Sexual Abuse and Harassment

Legendary author, lawyer, and cultural critic Linda Hirshman charged Grey Horse with promoting her book, the first history book about the #MeToo movement.

MIT Technology Review

A 120-year-old magazine changes for this century

Soraya Chemaly: Rage Becomes Her: The Power of Women’s Anger

Spreading the word that anger can be a tool of personal and societal change.

UNICEF Content Launches

Getting viewers for an original series empowering viewers to help take action against child marriage.