A book on AI is an opportunity to become a global leader in business consulting.

Challenge

UK-based leadership expert Nick Chatrath wanted to use his new book on AI to attract clients for his executive training firm.

‍

Insight

Turning specialized ideas into public speeches and op-eds for a general audience is a way to multiply an author’s audience beyond their particular expertise.

Solution

The media outreach campaign for Nick’s book was focused on placements in U.K. and U.S. outlets focused on tech, a LinkedIn content strategy, and speaking events at major conferences like SXSW–all of which amplified Nick’s message and helped him reach his specialized audience.

Services

Press

Audience Engagement

Digital Strategy

Book Launch

No items found.

More Case Studies

Goodwings

A burgeoning sustainable travel start-up needed Grey Horse to share their story for partnerships and growth.

Feminist Fight Club

New York Times gender editor Jessica Bennett threw a “feminist wedding” for her first book.

Clean Creatives

Protecting the environment, honoring the worst in greenwashing

Family of Prominent Entrepreneur

A private family, a public death … what comes next?

Amnesty International USA

Reviving the Media Awards to honor human rights reporting and a free press.

Google News and Chalkbeat

The art of creating buzz