The art of creating buzz

Challenge

The Local News Field Guide - a partnership of Google News Initiative and Chalkbeat - was a valuable resource for journalists. But how could they reach this target audience?

Insight

Find the right form (in this case, online workshops) to find your audience (journalists, who are online).

Solution

Grey Horse created a series of virtual workshops which publicized this resource to journalists, and the panels live on – and are finding a second audience – through YouTube.

Services

Event Production

Digital Strategy

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Protecting the environment, honoring the worst in greenwashing

TED Countdown

Convincing people who normally don’t care about climate change … to care

REMOTE

To promote this unique film made during the pandemic, and funded by museum commissions, Grey Horse worked to shape the discussion around its premieres.