Google News and Chalkbeat

The art of creating buzz


The Local News Field Guide - a partnership of Google News Initiative and Chalkbeat - was a valuable resource for journalists. But how could they reach this target audience?


Find the right form (in this case, online workshops) to find your audience (journalists, who are online).


Grey Horse created a series of virtual workshops which publicized this resource to journalists, and the panels live on – and are finding a second audience – through YouTube.


Event Production
Digital Strategy

More  Case Studies

Chosen Family Law Center

When the pandemic canceled the fundraiser for this LGBTQIA+ legal aid firm, Grey Horse took the party online, creating a virtual event and campaign that exceeded their fundraising goals.

Guggenheim Gala: The Opposite of Hate

The best book launch … ever? Shonda Rhimes approves!


This is why you know the word conservatorship.


To promote this unique film made during the pandemic, and funded by museum commissions, Grey Horse worked to shape the discussion around its premieres.

Eyes On Iran

Taking on event production, so artists and activists shine.

MIT Technology Review

A 120-year-old magazine changes for this century