Guggenheim Gala: The Opposite of Hate

The best book launch … ever? Shonda Rhimes approves!

Challenge

The CNN commentator wanted to attract attention to her research on polarization in her new book, and she needed a media-saavy launch to do it.

Insight

Sometimes big ideas need a big, splashy gala to make a mark.

Solution

Grey Horse created and produced a 500-person gala at the Guggenheim in New York City, co-hosted by Shonda Rhimes and Katy Perry, with over $500,000 dollars worth of sponsorship from brands. The event received high level coverage in prominent publications.

Services

Event Production

More  Case Studies

AARP

The art of creating buzz

The Caesar’s Palace Coup

Creating the next financial “it” book.

Charleston: Waste, Water, and the Coming Storm

Building a social media campaign for an academic author’s book exploring urgent public policy.

MIT Technology Review

A 120-year-old magazine changes for this century

Yes We Mustard

With Grey Horse’s influence, comedian and writer Ginny Hogan parlayed her fiction podcast debut, Yes We Mustard, into raising her profile amongst industry tastemakers.

Guggenheim Gala: The Opposite of Hate

The best book launch … ever? Shonda Rhimes approves!