Guggenheim Gala: The Opposite of Hate

The best book launch … ever? Shonda Rhimes approves!

Challenge

The CNN commentator wanted to attract attention to her research on polarization in her new book, and she needed a media-saavy launch to do it.

Insight

Sometimes big ideas need a big, splashy gala to make a mark.

Solution

Grey Horse created and produced a 500-person gala at the Guggenheim in New York City, co-hosted by Shonda Rhimes and Katy Perry, with over $500,000 dollars worth of sponsorship from brands. The event received high level coverage in prominent publications.

Services

Event Production

More  Case Studies

Family of Prominent Entrepreneur

A private family, a public death … what comes next?

Soraya Chemaly: Rage Becomes Her: The Power of Women’s Anger

Spreading the word that anger can be a tool of personal and societal change.

The New City

Grey Horse produced the first New City conference for the interdisciplinary futurist organization 2020 Visions, curating three days of thinkers, innovators, and creators for an audience of 500+ virtual attendees

AARP

The art of creating buzz

Charleston: Waste, Water, and the Coming Storm

Building a social media campaign for an academic author’s book exploring urgent public policy.

The Threshold: Leading in the Age of AI

A book on AI is an opportunity to become a global leader in business consulting.