Guggenheim Gala: The Opposite of Hate

The best book launch … ever? Shonda Rhimes approves!

Challenge

The CNN commentator wanted to attract attention to her research on polarization in her new book, and she needed a media-saavy launch to do it.

Insight

Sometimes big ideas need a big, splashy gala to make a mark.

Solution

Grey Horse created and produced a 500-person gala at the Guggenheim in New York City, co-hosted by Shonda Rhimes and Katy Perry, with over $500,000 dollars worth of sponsorship from brands. The event received high level coverage in prominent publications.

Services

Event Production

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Goodwings

A burgeoning sustainable travel start-up needed Grey Horse to share their story for partnerships and growth.

The Threshold: Leading in the Age of AI

A book on AI is an opportunity to become a global leader in business consulting.

Eyes On Iran

Taking on event production, so artists and activists shine.

United Nations

Creating audience engagement for an esteemed international organization

Amnesty International USA

Reviving the Media Awards to honor human rights reporting and a free press.