Guggenheim Gala: The Opposite of Hate

The best book launch … ever? Shonda Rhimes approves!

Challenge

The CNN commentator wanted to attract attention to her research on polarization in her new book, and she needed a media-saavy launch to do it.

Insight

Sometimes big ideas need a big, splashy gala to make a mark.

Solution

Grey Horse created and produced a 500-person gala at the Guggenheim in New York City, co-hosted by Shonda Rhimes and Katy Perry, with over $500,000 dollars worth of sponsorship from brands. The event received high level coverage in prominent publications.

Services

Event Production

More  Case Studies

Goodwings

A burgeoning sustainable travel start-up needed Grey Horse to share their story for partnerships and growth.

UNICEF Content Launches

Getting viewers for an original series empowering viewers to help take action against child marriage.

The New City

Grey Horse produced the first New City conference for the interdisciplinary futurist organization 2020 Visions, curating three days of thinkers, innovators, and creators for an audience of 500+ virtual attendees

Google News and Chalkbeat

The art of creating buzz

Wagyu Dinner

Showing off the best of Japan to New York City

TED Countdown

Convincing people who normally don’t care about climate change … to care