Guggenheim Gala: The Opposite of Hate

The best book launch … ever? Shonda Rhimes approves!

Challenge

The CNN commentator wanted to attract attention to her research on polarization in her new book, and she needed a media-saavy launch to do it.

Insight

Sometimes big ideas need a big, splashy gala to make a mark.

Solution

Grey Horse created and produced a 500-person gala at the Guggenheim in New York City, co-hosted by Shonda Rhimes and Katy Perry, with over $500,000 dollars worth of sponsorship from brands. The event received high level coverage in prominent publications.

Services

Event Production

More  Case Studies

Yes We Mustard

With Grey Horse’s influence, comedian and writer Ginny Hogan parlayed her fiction podcast debut, Yes We Mustard, into raising her profile amongst industry tastemakers.

The New City

Grey Horse produced the first New City conference for the interdisciplinary futurist organization 2020 Visions, curating three days of thinkers, innovators, and creators for an audience of 500+ virtual attendees

UNICEF Content Launches

Getting viewers for an original series empowering viewers to help take action against child marriage.

Feminist Fight Club

New York Times gender editor Jessica Bennett threw a “feminist wedding” for her first book.

Melissa Mills

The legacy of Roe vs. Wade

Amnesty International USA

Reviving the Media Awards to honor human rights reporting and a free press.