The Caesar’s Palace Coup

Creating the next financial “it” book.

Challenge

Financial journalists Max Frumes and Sujeet Indap wanted to position their first book, a rollicking story about financial crimes in the wild west of Las Vegas, for a general interest audience as well as their built-in business audience.

Insight

Think outside of the box regarding potential audiences, and virtual events have broadened the potential audience of anything.

Solution

Grey Horse brought the authors to their audience, pitching reviews, interviews, and podcast appearances. The Events team scheduled a pandemic-era virtual speaking tour of MBA programs and conferences, and created bespoke events, creating a breakout hit.

Services

Press
Book Launch

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The Caesar’s Palace Coup

Creating the next financial “it” book.

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Family of Prominent Entrepreneur

A private family, a public death … what comes next?

Gretchen Carlson

A high-profile example of the #metoo movement

Google News and Chalkbeat

The art of creating buzz