The Caesar’s Palace Coup

Creating the next financial “it” book.

Challenge

Financial journalists Max Frumes and Sujeet Indap wanted to position their first book, a rollicking story about financial crimes in the wild west of Las Vegas, for a general interest audience as well as their built-in business audience.

Insight

Think outside of the box regarding potential audiences, and virtual events have broadened the potential audience of anything.

Solution

Grey Horse brought the authors to their audience, pitching reviews, interviews, and podcast appearances. The Events team scheduled a pandemic-era virtual speaking tour of MBA programs and conferences, and created bespoke events, creating a breakout hit.

Services

Press
Book Launch

More  Case Studies

Feminist Fight Club

New York Times gender editor Jessica Bennett threw a “feminist wedding” for her first book.

The New City

Grey Horse produced the first New City conference for the interdisciplinary futurist organization 2020 Visions, curating three days of thinkers, innovators, and creators for an audience of 500+ virtual attendees

Plan C

In a post-Dobbs world, empowering a digital campaign to keep women informed about options for their reproductive rights.

Morgan Stickney

Morgan Stickney, a gold medal Paralympian, had an incredible story, and it was time to shape it for a growing audience.

REMOTE

To promote this unique film made during the pandemic, and funded by museum commissions, Grey Horse worked to shape the discussion around its premieres.

MIT Technology Review

A 120-year-old magazine changes for this century