The Caesar’s Palace Coup

Creating the next financial “it” book.


Financial journalists Max Frumes and Sujeet Indap wanted to position their first book, a rollicking story about financial crimes in the wild west of Las Vegas, for a general interest audience as well as their built-in business audience.


Think outside of the box regarding potential audiences, and virtual events have broadened the potential audience of anything.


Grey Horse brought the authors to their audience, pitching reviews, interviews, and podcast appearances. The Events team scheduled a pandemic-era virtual speaking tour of MBA programs and conferences, and created bespoke events, creating a breakout hit.


Book Launch

More  Case Studies

Horse Girl

As a company named after our founder’s beloved horse, Grey Horse was well positioned to market this middle-grade book to fellow horse girls.

Reckoning: The Epic Battle Against Sexual Abuse and Harassment

Legendary author, lawyer, and cultural critic Linda Hirshman charged Grey Horse with promoting her book, the first history book about the #MeToo movement.


This is why you know the word conservatorship.

Charleston: Waste, Water, and the Coming Storm

Building a social media campaign for an academic author’s book exploring urgent public policy.

Melissa Mills

The legacy of Roe vs. Wade

Feminist Fight Club

New York Times gender editor Jessica Bennett threw a “feminist wedding” for her first book.