The Caesar’s Palace Coup

Creating the next financial “it” book.


Financial journalists Max Frumes and Sujeet Indap wanted to position their first book, a rollicking story about financial crimes in the wild west of Las Vegas, for a general interest audience as well as their built-in business audience.


Think outside of the box regarding potential audiences, and virtual events have broadened the potential audience of anything.


Grey Horse brought the authors to their audience, pitching reviews, interviews, and podcast appearances. The Events team scheduled a pandemic-era virtual speaking tour of MBA programs and conferences, and created bespoke events, creating a breakout hit.


Book Launch

More  Case Studies


This is why you know the word conservatorship.

The Caesar’s Palace Coup

Creating the next financial “it” book.

UNICEF Content Launches

Getting viewers for an original series empowering viewers to help take action against child marriage.

Guggenheim Gala: The Opposite of Hate

The best book launch … ever? Shonda Rhimes approves!

Family of Prominent Entrepreneur

A private family, a public death … what comes next?

MIT Technology Review

A 120-year-old magazine changes for this century